A masterclass in effective writing

Stop writing for approval. Start writing for revenue

The Clarity Protocol: The Executive Communication System for Arts Leaders.

Why this exists

Institutional writing is usually built to survive approval. This protocol is built to trigger decisions.

Not a writing course

You don't need "better" words; you need fewer delays. This is a decision-making protocol, delivered by email.

Not a writing course

You don't need "better" words; you need fewer delays. This is a decision-making protocol, delivered by email.

Not a writing course

You don't need "better" words; you need fewer delays. This is a decision-making protocol, delivered by email.

10 Days, 20 Minutes

Built for busy operators. 20–35 minutes per day. One system you reuse whenever the stakes are high.

10 Days, 20 Minutes

Built for busy operators. 20–35 minutes per day. One system you reuse whenever the stakes are high.

10 Days, 20 Minutes

Built for busy operators. 20–35 minutes per day. One system you reuse whenever the stakes are high.

Boards decide sooner

Messages move without being diluted by committees or delayed by "context." We strip safety language that kills momentum.

Boards decide sooner

Messages move without being diluted by committees or delayed by "context." We strip safety language that kills momentum.

Boards decide sooner

Messages move without being diluted by committees or delayed by "context." We strip safety language that kills momentum.

Funders respond faster

We remove the "reader burden"—the places where decision-makers usually pause, defer, or protect themselves.

Funders respond faster

We remove the "reader burden"—the places where decision-makers usually pause, defer, or protect themselves.

Funders respond faster

We remove the "reader burden"—the places where decision-makers usually pause, defer, or protect themselves.

No "Revisit" Loop

"Let's revisit this" is a failure. We structure messages to force a decision now, ending the cycle of silence.

No "Revisit" Loop

"Let's revisit this" is a failure. We structure messages to force a decision now, ending the cycle of silence.

No "Revisit" Loop

"Let's revisit this" is a failure. We structure messages to force a decision now, ending the cycle of silence.

High-Leverage ROI

Costs less than one hour of consulting. A reusable asset for every funding pitch, board email, or donor appeal

High-Leverage ROI

Costs less than one hour of consulting. A reusable asset for every funding pitch, board email, or donor appeal

High-Leverage ROI

Costs less than one hour of consulting. A reusable asset for every funding pitch, board email, or donor appeal

In this course you'll master…

The Attention Audit

Stop guessing where readers drop off. You’ll learn to establish a measurable baseline and find exactly where your current messages lose momentum.

The Attention Audit

Stop guessing where readers drop off. You’ll learn to establish a measurable baseline and find exactly where your current messages lose momentum.

The Attention Audit

Stop guessing where readers drop off. You’ll learn to establish a measurable baseline and find exactly where your current messages lose momentum.

Removing "Reader Burden"

Most emails quietly ask the reader to do the work. You’ll master the "Reader Burden Test" to identify and remove the cognitive load that causes busy leaders to pause.

Removing "Reader Burden"

Most emails quietly ask the reader to do the work. You’ll master the "Reader Burden Test" to identify and remove the cognitive load that causes busy leaders to pause.

Removing "Reader Burden"

Most emails quietly ask the reader to do the work. You’ll master the "Reader Burden Test" to identify and remove the cognitive load that causes busy leaders to pause.

Friction Mapping

Identify the specific phrases and structures where resistance begins. You'll learn to smooth the path from "opening the email" to "clicking reply" without the reader hitting a wall.

Friction Mapping

Identify the specific phrases and structures where resistance begins. You'll learn to smooth the path from "opening the email" to "clicking reply" without the reader hitting a wall.

Friction Mapping

Identify the specific phrases and structures where resistance begins. You'll learn to smooth the path from "opening the email" to "clicking reply" without the reader hitting a wall.

The Approval Gap Analysis

Learn why "clear" writing still gets ignored. We’ll break down the hidden gap between being understood (Approval) and getting a signature (Decision).

The Approval Gap Analysis

Learn why "clear" writing still gets ignored. We’ll break down the hidden gap between being understood (Approval) and getting a signature (Decision).

The Approval Gap Analysis

Learn why "clear" writing still gets ignored. We’ll break down the hidden gap between being understood (Approval) and getting a signature (Decision).

Escaping "Institutional Voice"

"Safe" language kills urgency. You’ll learn to strip away the protective jargon and "nonprofit fluff" that signals weakness to boards and funders.

Escaping "Institutional Voice"

"Safe" language kills urgency. You’ll learn to strip away the protective jargon and "nonprofit fluff" that signals weakness to boards and funders.

Escaping "Institutional Voice"

"Safe" language kills urgency. You’ll learn to strip away the protective jargon and "nonprofit fluff" that signals weakness to boards and funders.

The No-Revisit Structure

"Let's revisit this" is a failure. You’ll master a structural framework that forces a yes/no decision in the moment, preventing the infinite cycle of silence.

The No-Revisit Structure

"Let's revisit this" is a failure. You’ll master a structural framework that forces a yes/no decision in the moment, preventing the infinite cycle of silence.

The No-Revisit Structure

"Let's revisit this" is a failure. You’ll master a structural framework that forces a yes/no decision in the moment, preventing the infinite cycle of silence.

Context & "Room Diagnostics"

Writing doesn't happen in a vacuum. You’ll learn to assess the political context your message enters and use "Borrowed Judgment" to pressure-test risky asks before you send.

Context & "Room Diagnostics"

Writing doesn't happen in a vacuum. You’ll learn to assess the political context your message enters and use "Borrowed Judgment" to pressure-test risky asks before you send.

Context & "Room Diagnostics"

Writing doesn't happen in a vacuum. You’ll learn to assess the political context your message enters and use "Borrowed Judgment" to pressure-test risky asks before you send.

The Go-Live Checklist

Never send out of fear again. You’ll leave with a final deployment checklist to ensure every message is decision-ready before you hit send.

The Go-Live Checklist

Never send out of fear again. You’ll leave with a final deployment checklist to ensure every message is decision-ready before you hit send.

The Go-Live Checklist

Never send out of fear again. You’ll leave with a final deployment checklist to ensure every message is decision-ready before you hit send.

Enrollment

A 10-day editorial reset, delivered by email.
Used by arts professionals to clarify messaging, positioning, and next steps— without meetings or platforms.

The Clarity Protocol

A 10-day editorial reset, delivered by email.
Used by arts professionals to clarify messaging, positioning, and next steps.

$199

one-time fee

What's included:

Designed for real decisions, not theory

Less than one hour total time commitment

Delivered by email — no platform to manage

Often expensed as Professional Development or Communications Training

Receipts provided

Enroll today

100% money-back guarantee within the first 48 hours.

Hi I’m Michael Vincent

I didn’t just edit articles for 20 years. I built, scaled, and sold one of Canada’s leading digital media publications (Ludwig Van).

To get there, I had to solve a brutal problem: How do you get brilliant people—who care deeply about the arts—to communicate clearly under crushing deadlines and budget pressure?

Most failed. Not because they lacked taste, but because they lacked a system.

I spent two decades engineering that system. I took the subjective mess of editorial work and turned it into a predictable engine for attention.

This course isn’t a creative writing workshop. There is no "finding your voice" or waiting for the muse.

It is the exact editorial playbook I used to turn words into revenue. It teaches you how to make your writing impossible to ignore—without dumbing it down or selling your soul.

Stop guessing. Start operating.

Frequently Asked Questions

Is this a writing course?

It's a decision-making system designed to retrain how you think. You will deconstruct proven frameworks and apply them to your current drafts until clarity becomes automatic.

Who is this for?

People who already write as part of their job—and know it should be better.

That includes:

Executive Directors managing boards and stakeholders.
Development Directors writing high-stakes donor appeals.
Marketing & Comms Leads fighting for audience attention.

If your writing matters professionally, this course respects that.

How does the course work?

One instruction: apply the framework. We give you the diagnostic tool, you run it against your current communications, and you fix the gaps instantly.

What if I don’t receive the emails?

This is almost always one of two things:

1. The course hasn’t started yet.
The Clarity Protocol runs in weekly cohorts. If you join midweek, your first lesson arrives the following Monday.
The cutoff to join a cohort is Sunday at midnight (ET).

2. Your spam filter stepped in.
To avoid this, add michael@michaelvincent.ca to your contacts.

If something still feels off, email support (michael@michaelvincent.ca) and we’ll fix it quickly.

What’s the refund policy?

You can request a refund up to the end of Day 2 of the course.

After that point, the material has been delivered and is yours to keep, and we don’t issue refunds beyond Day 2.

This policy exists to protect the integrity of the work—for you and for us.